According to KDC's China Automotive Industry Large Model Application Research Report (2025), Large-model artificial intelligence is reshaping the global automotive industry and accelerating comprehensive intelligent transformation across autonomous driving, intelligent cockpit, manufacturing and sales segments. In May 2025, KDC released the Research Report on Large-model Application in Automotive Industry (2025), dissecting practical use-cases, technological breakthroughs, commercial opportunities and long-term evolutionary directions for AI within vehicle-related businesses.
Automakers and tech enterprises are deploying large-model capabilities across four core automotive domains. Transformer-based perception, multi-modal in-vehicle interaction, AI-aided manufacturing and generative-AI-driven marketing are gradually moving from conceptual exploration toward large-scale commercial verification with measurable operational improvements.
Policy incentives and venture-capital investment jointly fuel industrialization, while business-model shifts and cross-domain integration bring new growth logic. The automotive sector is evolving beyond standalone transportation hardware and stepping into an interconnected ecosystem combining robots, smart cities and IoT systems.
KEY TAKEAWAYS
Core practical application scenarios for automotive large-models. In autonomous-driving domain, large-models upgrade perception, prediction and decision-making links via BEV and GPT-like architectures. Intelligent-cockpit solutions realize multi-modal interaction covering off-vehicle voice control. AI improves efficiency throughout design, production-line optimization and visual inspection in manufacturing. Generative-AI supports virtual showrooms, intelligent customer service and predictive maintenance, completing full-chain digital reconstruction from pre-sales to after-sales.
Industry trends and market opportunities of automotive large-model adoption. Capital flows into key segments: Horizon Robotics obtained USD 0.9billion Series-C financing; Sibo received RMB 1.5-billion Series-D investment. Geely’s Star-Rui-AI generates 100,000-km/h virtual scenarios and covers 95% of missing real-road test data.
Intelligent-driving hardware BOM proportion falls from 12% to 7%; software-subscription revenue is expected to contribute over 10% of gross profit for OEMs. KZ Consulting forecasts the automotive large-model derivative market will exceed RMB 100-billion by 2028. China’s auto exports hit 5.345 million units in Jan-Nov 2024, rising 21.2% year-on-year. In Beijing Yizhuang demonstration zone, vehicle-RSU millisecond-level data exchange lifts road traffic efficiency by 40%. By 2030, 20% of automotive enterprises will enter the service-robot sector, and the cross-industry collaborative market will surpass RMB 500-billion.
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